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News & Articles
AI Can Play the Notes. But It Still Can’t Hear the Music.
AI is changing the speed at which we can move as marketers. But it still takes human judgment to know what is true, what resonates, and what is worth saying. AI is the instrument. The marketer is the musician.
Robby Berthume
May 45 min read
What Marketing Can Learn From Music
Most brands are trying to be the loudest instrument in the room. Instead, more brands need to focus on tone. Commit to consistency. Practice restraint. Tune before amplifying.
Robby Berthume
Apr 282 min read
Alto Ember LLC Launches in the Upstate with a Different Kind of Marketing Agency and New Website
An Upstate agency for organizations tired of shortcuts and ready for standards, built on Harmony + Heat by Amber and Robby Berthume.
Robby Berthume
Apr 203 min read
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